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Yeah, I've definitely felt that shift too. The 'efficiency' buzzwords are everywhere, and it seems like discretionary spending and new initiatives are being scrutinized much more closely. Makes sense given the current economic climate, but it does change the vibe from the 'go-go-go' days. Hope it's just a temporary adjustment.
Can confirm the hiring slowdown in my area. We had a couple of planned hires get put on hold indefinitely, and there's a lot more internal movement being encouraged rather than bringing in fresh faces. The 'growth' talk has definitely been replaced with a focus on optimizing existing resources. Not entirely surprising, but definitely noticeable.