Is the 'productivity' push more than just a buzzword?

Lately, it feels like every other email and meeting is about 'driving productivity' and 'increasing efficiency.' We're being pushed to do more with less, and the metrics are getting tighter. Performance reviews also seem to have a sharper edge this cycle. It's not just about meeting expectations anymore; it feels like there's an implicit pressure to exceed them significantly, or face consequences. I'm wondering if this intense focus on productivity is a precursor to something more drastic. We've all seen the news about other tech companies making cuts, and while there's been no official word here, this heightened scrutiny feels like a potential warning sign. Anyone else feeling this pressure and wondering what it's all building towards?