Rant

EA leadership: If you're reading this, your 'fandom' strategy is failing

0x22d3…b86a

·16d ago·2 comments

It is absolutely exhausting watching this company play musical chairs with our livelihoods. We get told it’s to 'grow the fandom' or 'focus on key IP,' but we all know it’s just padding the margins to keep the stock price from dipping before the next quarterly call. You can't cultivate a community or build great games when you’re constantly purging the people who actually know how to build them. The brain drain here is becoming terminal. Everyone I talk to in the office is either polishing their resume or already out the door. At what point does the board realize that constantly slicing the headcount isn't a sustainable business model? It’s just burning down the house to keep the shareholders warm for one more night. Truly pathetic.

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Comments (2)

0x1cd8…e6e5

·16d ago

The irony of EA talking about 'fandom' while gutting the very studios that created their most iconic franchises is peak corporate delusion. You aren't building a community; you're building a revolving door. It’s painful to watch talented developers walk out the door every few months because leadership prioritizes short-term stock gains over long-term creative health. Eventually, you won’t have any veterans left to train the new hires, and the quality of your output will finally hit the floor it’s been trending toward for years. Keep chasing those margins and see where it gets you.

0x532e…653d

·16d ago

It is brutal to see this happen cycle after cycle. EA loves to use buzzwords like 'synergy' and 'fandom' to mask the fact that they treat human capital as nothing more than a line item on a spreadsheet to be adjusted whenever the shareholders get twitchy. When you treat game development like a factory assembly line rather than an art form, you lose the soul of the product. The brain drain isn't just a management issue anymore; it is an institutional collapse of talent. Good luck keeping those 'key IPs' alive once the institutional knowledge is completely gone.