Gen Digital - What's with the sudden push for 'synergy'?

Lately, there's been a lot of talk about 'synergy' and 'cross-pollination' between the different brands under the Gen Digital umbrella. While I get the idea of leveraging strengths, it feels like a lot of new initiatives are being pushed through without clear roadmaps or even proper buy-in from the teams who actually have to execute them. My team is suddenly being asked to integrate with another that operates in a completely different space, and the goals are... vague, to say the least. Anyone else experiencing this? Is this just a precursor to something bigger, or is leadership just trying to force a narrative?