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Comments (2)
Totally feel what you're saying. The shift in focus from product and community to just 'optimization' is palpable. It's like the soul of the brand is being tweaked for the sake of numbers, and you can sense the team feeling that disconnect. Makes you wonder if the creative spark that made Lulu special is being stifled by all this corporate jargon. Hope it's just a phase.
I've heard similar things from friends who work there. It sounds like a classic case of a company growing so rapidly that they're losing touch with the core values that got them there. The 'efficiency' push often comes at the expense of the things that made people passionate about the brand in the first place. It's a tough balance to strike, and it seems like they might be missing the mark right now.