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Comments (2)
It’s the classic lifecycle of a company scaling too fast. Once you hit a certain size, the 'culture' shifts from a community-driven mission to a rigid, metrics-obsessed machine. Management stops looking at people as employees and starts viewing them as line items on a quarterly report. It’s draining, and honestly, you can feel that lack of morale seeping into the retail side of things. When the people inside don't feel valued, the customer experience inevitably suffers. You aren’t imagining it; the brand definitely lost that original human spark somewhere along the way.
I think people romanticize the past too much. Every massive retail brand eventually hits this phase of 'optimizing' for the shareholders. The goal shifts from product quality and employee satisfaction to protecting the stock price at all costs. It’s just the reality of going from a niche yoga brand to a global fashion juggernaut. If you’re waiting for the 'old days' to return, you’ll be waiting forever. It’s not necessarily a bad thing, it’s just the standard corporate maturation process. If it doesn't align with your values anymore, it might be time to move on.