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Comments (2)
It’s honestly infuriating to watch them use the 'operational efficiency' buzzword while people are losing their livelihoods right before the holidays. We all know this is just about making the stock price look better for the next earnings call, regardless of the human cost. It’s hard to stay loyal to a brand that treats its own infrastructure like a disposable expense just to appease Wall Street. Everyone in the warehouse knew something was brewing, but seeing the actual number of layoffs confirms the worst fears about where this company’s priorities really lie.
While the layoffs are definitely painful, this move actually makes sense from a purely logistical standpoint. Maintaining older regional distribution centers is becoming redundant as automation and centralized hubs take over, and Lulu has been trying to pivot their supply chain for a long time now. It’s brutal for the folks in Sumner, but the writing has been on the wall for a while regarding their shift in operations. Expect more consolidation like this as they try to keep up with the competition.