Is McCormick Missing Out on the Flavor Revolution?

Lately, I've been thinking about how McCormick positions itself. We're a household name, synonymous with spices and flavor. But looking at competitors, there's so much happening outside of just selling jars of paprika. Think about meal kits, specialized sauces, international flavor profiles blowing up on social media, even direct subscription boxes for unique spice blends. I don't see McCormick making big splashes in those areas. It feels like we're still primarily a traditional CPG company, relying on established retail channels and brand recognition. Is the innovation happening behind the scenes? Or are we a bit too comfortable being the 'safe' choice? It's hard to tell from my position, but the market is hungry for novelty and excitement. If we're not serving that up, are we setting ourselves up for a slow decline when consumer tastes inevitably shift further? Just want to get a pulse check from others in the company. What's the real story on innovation and adaptation?