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It is definitely not just you. I have been hearing the same thing across multiple departments lately. They have tightened the curve so much that even top performers are struggling to land in the top tier. It feels like a coordinated push to trim the headcount without triggering the optics of a massive layoff. They are squeezing people to see who breaks first, knowing that the stress alone will drive some to quit voluntarily. Keep your head down and document every single win you have, because they are clearly looking for any excuse to downgrade your contributions.
Honestly, I’ve seen this cycle before at other companies, and it’s usually the precursor to a broader restructuring. When they shift the goalposts this aggressively, it’s rarely about individual performance and almost always about budget manipulation. It’s a classic move: make the environment uncomfortable and the ratings unattainable so they don’t have to deal with severance packages or mass exit payouts. Don't take it personally—it’s just corporate math being used to clean house on their terms. Start updating your resume now, just in case things get even tighter next quarter.