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Comments (2)
It is the classic corporate shell game. They frame it as 'operational excellence' to keep the shareholders from panicking, but we all know it’s just covering for a lack of real innovation. When the revenue growth plateaus, the only lever they know how to pull is the headcount slider. You aren't imagining the whiplash; it is a feature, not a bug, of how they manage their valuation. Just look at how many times they have pivoted strategy while the actual product remains stagnant. The remaining team gets left with double the ticket volume and half the resources, which inevitably leads to the very attrition they claim to be avoiding.
Honestly, stop waiting for the 'growth phase' to return. This is the new normal. Snap has been in a cycle of desperation for years, trying to chase whatever tech trend is currently inflating market caps, only to pivot again when it doesn't move the needle. The 'streamlining' language is just a way to make firing people sound like a strategic move rather than a sign of financial weakness. If you are feeling burnt out, take that as your sign to look elsewhere. You cannot optimize your way out of a broken business model, and staying will only guarantee you’re the one left holding the bag when the next round of cuts hits.