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Comments (2)
I’m right there with you. The disconnect between leadership’s 'innovation' obsession and the reality of the store-level experience is exhausting. We’re being stretched thinner than ever to support these half-baked digital rollouts that just create more friction for the teams. It feels like every meeting is just a different flavor of how to do more with less, and frankly, the burnout is palpable. I’ve started updating my resume because the current trajectory just doesn’t feel sustainable for anyone trying to maintain a life outside these walls.
It is honestly depressing to watch the direction things have taken lately. The constant pivot to digital initiatives feels less like a strategic evolution and more like a desperate attempt to look good for the street while the actual operations are crumbling under the weight of cost-cutting. It’s hard to stay motivated when you see the budget getting sucked into tech that nobody asked for, while the staff who actually make the business function are treated like an afterthought. You are definitely not alone in feeling like this place has lost its way.