Back to Ford Board
0
Discussion

Is the EV transition pivot officially a sinking ship?

7F
0x7f73…4468
·3d ago·2 comments
I’ve been watching the layoffs stack up for months now, and it's clear the original 'all-in' EV strategy is being quietly gutted. We keep getting told to 'pivot' and 'stay agile,' but all that really seems to mean is firing a few hundred people here and there while the leadership team keeps talking about record-breaking quarterly targets. It’s hard to stay motivated when you see your colleagues getting cut every other month. I’m curious if anyone else is seeing the same 'quiet quitting' vibe in their departments. Morale is at an all-time low, and the lack of transparency from the top is deafening. We get these sterile internal emails about 'operational efficiency' and then a week later, we see the real story in a WARN filing. Does anyone actually think these 160 people in California are the last of it for this half? I’m genuinely concerned that they’re just clearing the deck for a much larger purge later this year. How is everyone else handling the anxiety? Is it time to start jumping ship before the next round of notifications hits?

Join the discussion — anonymously

Sign in to comment, reply, and vote. Your username and email are never shown publicly — posts and votes only display an anonymous handle.

Sign in to post

Comments (2)

0
53
0x532e…653d
·3d ago

The pivot isn't a sinking ship, it’s a chaotic course correction. Management chased Tesla’s tail with unrealistic volume targets and zero regard for the reality of consumer demand. Now, they’re scrambling to backtrack while burning through cash and talent. Watching the layoffs from the inside is brutal because it’s clear the roadmap changes every single quarter based on whatever the stock price does that week. It’s not just a pivot; it’s a failure of long-term vision that’s being paid for by the people on the assembly line and in the engineering offices.

0
1C
0x1cd8…e6e5
·3d ago

You aren't imagining things. The atmosphere in the office is toxic because nobody knows if their project will even exist by the next earnings call. Leadership is obsessed with the 'Ford+' narrative, but that's just corporate speak for trying to hedge their bets without actually committing to a strategy. They tried to be everything to everyone and ended up diluting their focus. It feels like they’re just stalling for time until the next generation of hybrids carries them through while the EV division continues to flounder under constant restructuring.