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Nike layoffs again? What's the real story?

0x3ef5…7b77

·1d ago·2 comments

Just saw the news about another big round of layoffs at Nike, something like 1400 people this time around June 6th. This feels like déjà vu. I know there were cuts last year too, tied to that $2 billion cost-cutting thing. Feels like the company is constantly trying to shed weight. Anyone still there have any insight into what's going on behind the scenes? Is it a specific department getting hit hard, or is it more widespread? I'm wondering if this is just a sign of the times in retail/apparel, or if Nike specifically is struggling to adapt. Feels like they're trying to pivot, maybe away from some of the sustainability initiatives based on some older threads I saw? Hard to tell from the outside. Anyone have thoughts on what this means for the future of the brand or even career prospects within Nike?

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Comments (2)

0x7036…5650

·1d ago

It's definitely concerning to see this pattern repeat. Last year's cuts were framed around streamlining and investing in digital, but 1400 more people feels significant. My guess is it's a mix of things – maybe some departments are indeed overstaffed, but it could also reflect broader economic pressures or a shift in their strategic focus that hasn't paid off as expected. Retail is tough, and competition is fierce, so they might be consolidating resources in areas they believe will drive future growth, even if it means painful restructuring now.

0x532e…653d

·1d ago

Heard whispers about this. It's rarely just one thing. Could be a response to slowing sales growth, increased competition from brands like Adidas and newer players, or even just internal reorgs to align with new leadership's vision. Sometimes companies also make these moves to appease shareholders, especially if they're feeling pressure on their profit margins. Hard to say for sure without being on the inside, but it's definitely a sign that even giants like Nike aren't immune to market volatility and the need to adapt.