Nike

·2026-10-22T10:00:52.183613+00:00·2

Nike’s 'Innovation' strategy is just cutting everything that costs money

Does anyone actually know what the plan is for the next two years? Between the massive cuts in the sustainability departments and now these 1,400 additional departures, it feels like they’re gutting the soul of the company. I remember when we were obsessed with R&D and actually trying to move the needle on materials and design. Now? It feels like we’re just a glorified logistics company that happens to sell shoes. Every town hall meeting we have is just buzzword bingo. 'Operational excellence,' 'digital transformation,' and 'consumer-centricity'—but all that really translates to is fewer people doing double the work while leadership keeps their bonuses intact. I’m tired of the gaslighting. If you’re still inside, keep your head down and your resume updated. The 'great pivot' is clearly just a code word for 'fire everyone who makes us unique.' I’m glad I’m out, but watching from the outside is honestly just depressing. Does the C-suite really think they can cut their way to growth forever?

0x7036…5650

·2026-10-22T10:00:49.517364+00:00·2

Anyone else seeing the 2026 layoff round hitting mid-level leadership?

Got the notification this morning. It seems like the 1,400 figure they threw around is mostly hitting the director and manager levels this time around. I’ve been with the company for seven years, through the highs and the lows, but this feels different. The culture is completely shifting from innovation to pure cost-cutting mode. I spent my morning watching colleagues who were supposed to lead the Q4 strategy get their access revoked within minutes. It’s honestly insulting how they frame this as 'streamlining' or 'simplifying the org.' We all know it’s just about hitting those stock targets before the next quarter. I’m currently looking at my severance packet and trying to figure out if it’s even worth trying to fight for more, or if I should just cut my losses and scrub my LinkedIn. Is anyone else feeling like the brand prestige is rapidly eroding? Hard to feel like a 'teammate' when they treat you like a line item on a $2B cost-reduction spreadsheet. Stay safe out there, everyone.

0x1cd8…e6e5

Just got the calendar invite. It’s over.

Well, I guess the rumors were true. Got the 'urgent sync' on my calendar about twenty minutes ago, and my access to the internal portal is already restricted. Hard to believe after everything I’ve put into this place over the last few years. It’s 2026 and we are still acting like these massive, blunt-force layoffs are the only way to pivot the business. I saw the news on MSN this morning but didn't think I’d be in this wave. To everyone still grinding away: keep your resume updated and make sure you have your contacts off-network. Don't trust the 'family' talk—we are all just line items on a spreadsheet to these executives. Time to start looking at what else is out there, but man, this really stings. Good luck to everyone else holding on for dear life.

·2026-10-02T10:00:57.934314+00:00·2

Sustainability team gutted—what exactly is the vision now?

It’s honestly demoralizing to watch the sustainability department get completely dismantled in this latest round. I’ve been at WHQ for five years and we used to pride ourselves on being the industry leader for responsible innovation. Now it feels like we’re just pivoting back to 'fast fashion' tactics to hit these quarterly targets. Management keeps talking about the $2B cost-cutting plan like it’s a masterstroke, but it just feels like we’re stripping the soul out of the company to juice the stock price for a couple of quarters. If the green initiatives are gone, what are we even building? The morale is at an all-time low, and the 1,400 of us left wondering if we’re next are just counting the days. Everyone is looking at the door at this point.

·2026-10-02T10:00:54.529278+00:00·2

·2026-09-17T10:00:17.607944+00:00·2

Confirmed: More cuts hitting the Portland campus today.

Just saw a few more desks being cleared out in my wing of the building. It’s definitely not over. Word on the street is that the 1400 number announced on the 6th was just the tip of the iceberg, and management is keeping the internal comms vague to prevent a full-scale panic. I saw a few folks from the wearables and design departments walking out with their boxes. This isn't just a 'cost-cutting plan'—it’s a total re-org and it’s being executed with zero empathy. If you are reading this and haven't heard anything yet, update your portfolio and back up your local files now. Don't wait for the official calendar invite to start prepping your resume. Stay safe everyone, and keep sharing what you’re seeing in your specific pods so we can at least piece together a clearer picture of where the axe is falling next.

0x2e8f…59bc

·2026-09-17T10:00:14.942357+00:00·2

Is anyone actually safe? The latest round feels personal.

It’s getting impossible to ignore the writing on the wall. I’ve been with the company for five years, and the atmosphere in the office since the news dropped on Friday has been absolutely toxic. We were told we were pivoting toward 'lean operations,' but what that actually looks like is the systematic gutting of departments that don’t immediately move the needle on quarterly earnings. Watching the sustainability and innovation teams get thinned out is a massive red flag—it feels like we’re abandoning our core values just to appease the shareholders for the next two quarters. The uncertainty is the worst part. Every time my manager pings me now, my heart drops, expecting a 'can you jump on a quick Zoom' invite. How are you guys handling the morale hit? I find it hard to even focus on my actual work when I’m constantly refreshing the news and checking my Slack alerts. Is anyone else looking for an exit strategy, or are we all just waiting to see if we're next on the chopping block?

0x3ef5…7b77

1400 Layoffs at Nike - Anyone Have Specifics on Affected Teams?

Officially confirmed now, 1400 people out the door at Nike as of June 6th. Pretty brutal, especially with the context of the $2B cost-saving initiative. While the broad strokes are out there (news articles citing MSN), I'm trying to get a clearer picture of which departments are taking the biggest hit this time around. Is it primarily focused on specific functions within Apparel, or is it more widespread across the organization? Some chatter from earlier this year mentioned wearables and maybe even scaling back on certain digital initiatives. This latest wave feels different though. If you're one of the affected or know someone who is, and feel comfortable sharing any non-confidential details about team impact or severance, it would be really helpful for those of us trying to understand the scale and direction of these cuts. Morale is definitely going to be shaky after this.

·2026-09-02T10:02:54.94888+00:00·1

·2026-09-02T10:02:52.661621+00:00·1

Nike's $2B Cost-Cutting: What's Really Going On Behind the Layoffs?

Just saw the news about another 1400 employees getting the axe at Nike, tied to that massive $2 billion cost-cutting plan. It's wild how quickly things can shift. I've been hearing whispers for a while now about restructuring and efficiency drives, but this number is pretty significant. Feels like more than just a standard reorg. Anyone else in Apparel feeling the heat or seeing shifts in priorities? The mention of sustainability teams being slashed in previous discussions makes me wonder if this is about cutting 'non-essential' areas to funnel resources elsewhere, or if it's a deeper signal about future growth strategies. Curious to hear from others about how this impacts your day-to-day and what the long-term outlook feels like from the inside. Are people bracing for more, or is this seen as the main event?

0x7036…5650

·2026-08-27T16:00:44.824611+00:00·2

New layoff numbers are out. What's the impact?

So, 1400 more folks out the door as of June 6th. This is becoming a regular event. I'm trying to get a sense of where these cuts are happening. Is it across the board, or are certain divisions taking the brunt? Saw some chatter about sustainability teams being hit, which seems counterintuitive given the market direction. Then you hear about cost-cutting, but at this scale, it feels like more than just trimming fat. Anyone who's been impacted directly or indirectly, feel free to share what you're hearing or experiencing. Trying to make sense of the bigger picture here and how these continuous layoffs are shaping the company's future.

0x149a…8b27

·2026-08-27T16:00:42.557335+00:00·1

1400 more cuts. How's the morale in your department?

Just saw the news about another 1400 layoffs hitting Nike. Sixes... feels like every time I blink, there's another round of cuts. It's starting to feel less like a strategic realignment and more like constant damage control. Wondering how this is affecting people's day-to-day. Are teams still collaborating, or is everyone just looking out for themselves and hoarding knowledge? My own team is small, but the buzz is definitely there. People are quiet, asking questions in hushed tones. This $2B cost-cutting narrative is getting old. What's really going on behind the scenes? Anyone in leadership have any insight, or are we all just waiting for the next axe to fall?

0x1cd8…e6e5

Rant

Another 1400 gone. Anyone else feeling the pressure?

Just saw the news about another 1400 people let go at Nike. This is getting out of hand. Feels like every few months there's another wave. The $2 billion cost-cutting plan is clearly hitting hard, but it's our jobs on the line. I'm still here, for now, but the vibe in the office is just... tense. People are worried, and who can blame them? Every meeting, every announcement, you're just waiting for your name to be on the next list. It's demoralizing. Is this the new normal for Nike? Just constant churn and layoffs to meet some arbitrary financial goal? I'm starting to look around, honestly. This level of instability isn't sustainable for morale or for building a career here. Anyone else feel like they're just waiting for the axe to fall?

0x28dd…0833

·2026-08-22T16:00:46.204854+00:00·1

·2026-08-22T16:00:44.430398+00:00·2

Nike layoffs are becoming a pattern. What's the real story?

This 1400 number feels like a gut punch, but honestly, is anyone surprised? We've seen the rumors, the whispers about restructuring, and the cost-cutting initiatives. It feels like a constant drumbeat of layoffs these days. I'm trying to understand the bigger picture here. Is this purely about efficiency and hitting financial targets, or are there deeper issues at play within Nike? I've seen some chatter about the sustainability team being hit hard, which seems counterintuitive given the market push. Plus, the whole wearables market has been shaky. Does anyone have insights from the inside? Are these strategic cuts, or is the company struggling more than we're being told? It's tough to see so many people impacted, and the uncertainty is palpable. Makes you wonder what the long-term plan is and if current leadership has it figured out.

0x149a…8b27

1400 More Gone at Nike: Layoff Report and Internal Pulse

Just saw the report: 1400 employees laid off at Nike as of June 6, 2026. This is serious. The news is citing a significant cost-cutting effort, aiming to save billions. It's a brutal reality for those affected, and I imagine the atmosphere within the remaining teams is tense. We've seen layoffs before, but this number is substantial. Is this a strategic pivot, or a response to market pressures that are hitting even giants like Nike? Wondering if this impacts specific divisions more than others, or if it's a broad workforce reduction. It's tough to get the full picture from the outside, but the scale of this clearly signals a major internal adjustment. Anyone affected or hearing more details internally? Would appreciate any firsthand accounts or insights into how this is being handled and what it means for the company's direction moving forward. Stay strong, everyone.

·2026-08-17T16:00:49.013701+00:00·1

Nike's $2B Cost-Cutting Plan: What's Next for the Apparel Giant?

Reading the news about another 1400 folks being let go at Nike. This is on top of previous rounds, and the stated reason is a $2 billion cost-cutting initiative. It's hard not to feel for everyone impacted. The 'innovation' excuse feels a bit thin when you're cutting this many people. Are they really streamlining or just trying to boost short-term profits? Makes me wonder about the long-term strategy. Is this a sign of deeper issues with their business model, or just a necessary correction? I've seen some chatter about sustainability teams being hit, which seems counterintuitive given current market trends. Anyone else have insights into what's really going on behind the scenes? Curious to hear from current or former employees about the culture and how these cuts are being perceived internally. Feels like a huge company like Nike should weather these storms better, but maybe the market is just that tough right now.

·2026-08-17T16:00:47.082741+00:00·2

·2026-08-12T16:01:35.44609+00:00·2

Another 1400 at Nike. My whole team is on edge.

Another wave of layoffs hitting Nike. This time it's 1400 people, reported today. I'm not directly impacted *yet*, but my entire department is on edge. We've been told for months that things are 'tight' and 'performance is key'. Now this. It feels like a constant state of anxiety, waiting for the axe to fall. They keep talking about investing in future growth and innovation, but how can you innovate when you're constantly shedding talent and morale is in the basement? Seems like a pretty bleak picture for the company right now. Anyone have intel on where these cuts are concentrated? Is it specific divisions, or a broad sweep? Trying to prepare myself mentally and professionally for whatever might come next.

0x7371…407f

·2026-08-12T16:01:30.369113+00:00·2

Nike's 1400 layoffs - Is the 'innovation' excuse real?

Just saw the news about another 1400 people out at Nike. They're framing it as part of a 'cost-cutting plan' and 'strategic realignment' focused on 'innovation'. Honestly, sounds like corporate speak for 'we messed up somewhere and need to trim fat'. I've been hearing rumblings about this for a while, especially with some of the digital/direct-to-consumer teams getting smaller. Is anyone else here affected or know someone who is? Curious to hear what the vibe is on the ground. Feels like a lot of talented people are going to be looking for new gigs again. $2 billion in cost cuts is huge. What areas are they *really* cutting from? Feels like more than just 'sustainability' as some other threads are mentioning.

0x52c1…6a4f

1400 gone at Nike - what's next?

Wow, 1400 employees. The MSN article confirms the latest round of layoffs at Nike. This is serious. It's hard not to feel for everyone affected, especially when it's this widespread. I keep thinking back to that $2 billion cost-cutting plan they announced – these layoffs are clearly a huge part of that. It makes you wonder about the stability of the company, even with its strong brand. Are they really optimizing for the future, or just trying to boost short-term profits at the expense of talent and long-term innovation? I've heard whispers about certain tech or innovation roles being disproportionately affected. If you're still at Nike, how are things feeling? Is there a sense of unease or clarity about what's happening? It’s tough to see this happen to such a well-known company, and it definitely raises questions about their direction.

·2026-08-07T16:00:45.381923+00:00·1

Nike's latest cuts: What's the real strategy here?

Just saw the news about the 1400 layoffs at Nike, effective June 6th. This isn't the first round, and honestly, it feels like more than just a reaction to market fluctuations. The timing, right after they announced that $2B cost-cutting plan, makes it feel pretty calculated. I've seen some chatter about the sustainability team being hit hard, which is wild considering how much they've been pushing that narrative. Is this a sign that those initiatives were more PR than genuine commitment? Or is it a strategic pivot away from areas they deem less profitable in the short term? Anyone else in apparel or related departments feeling the impact directly? Curious to hear what people are hearing on the ground about which divisions are most affected and what the long-term implications might be for the company culture and brand image. Feels like a significant shake-up, not just a minor adjustment.

·2026-08-07T16:00:43.242557+00:00·1

Nike's layoffs: More than just numbers, it's a culture shift?

Okay, so 1400 more people gone. That's a huge number. We've seen the headlines about cost-cutting and streamlining, but I'm wondering what this means for the 'vibe' at Nike long-term. I've been here a few years, and while things have always been competitive, there was a certain sense of purpose. Now, with these repeated layoffs, it feels more like a corporate churn. Are we losing institutional knowledge? Are the remaining teams stretched too thin to innovate like we used to? I know the business needs to adapt, but it feels like we're sacrificing the 'soul' of the company in the process. It's not just about the people who are leaving, it's about how it affects those of us who are staying. Morale is definitely taking a hit. Curious if others feel this way, or if you see this as a necessary step for future growth. What's your take on the long-term impact on Nike's culture and innovation?

·2026-08-02T16:00:44.957916+00:00·2

Feeling the crunch at Nike – Anyone else seeing these cuts firsthand?

Just saw the news about another 1400 layoffs hitting Nike. Honestly, it doesn't even feel like a surprise anymore. Feels like every other week there's a new 'restructuring' or 'efficiency drive'. I'm on the apparel side, and we've been hearing whispers for months about teams being consolidated and projects being shelved. The whole $2 billion cost-cutting thing sounds serious, but from the ground level, it just feels like constant uncertainty. Are managers being told to do more with less? Is anyone's department safe? Curious to hear from others who are still here – how are you guys feeling about it all? Are we just bracing for the next wave, or is there a sense that things might stabilize soon? It's tough to stay motivated when you see this happening repeatedly. Trying to focus on my work, but it's hard not to think about what might come next. Anyone have any insights into where these cuts are hitting hardest?

·2026-08-02T16:00:42.549506+00:00·1

·2026-07-28T16:00:50.56148+00:00·1

Another Nike layoff hits – feels like a pattern now

Wow, just saw the news about another 1400 people gone from Nike as of June 6th. This is starting to feel like a recurring event, not just isolated incidents. The scale of it is pretty significant. It makes me question the company's direction. Are they still investing enough in innovation and future growth, or is it all about cutting costs to satisfy shareholders in the short term? The whispers about a $2 billion cost-saving measure definitely support the latter. I remember the speculation around the FuelBand a while back, and it seems like there have been other smaller cuts here and there. This latest one feels more substantial. For anyone impacted or who has connections within Nike, what's the general sentiment? Is there a clear strategy behind these cuts, or does it feel more like panic measures? It's tough to see such a big brand going through this.

0x28dd…0833

·2026-07-28T16:00:47.579256+00:00·1

Nike's $2B cost-cutting: What does it mean for the rest of us?

Heard about the latest round of layoffs at Nike, around 1400 people. The news is buzzing about this being tied to a $2 billion cost-cutting plan. It's scary to think about how deep this goes. I'm wondering if this is just a surface-level cut or if we're going to see more strategic shifts. Is this about streamlining operations, or are they fundamentally changing their approach to product development and marketing? I saw some talk about the sustainability team being slashed, which seems counterintuitive given current market trends. For those still there, or those recently let go, what's the vibe? Are people worried about future cuts? Are projects being shelved? It feels like a big company like Nike should be more stable. Just trying to understand the long-term implications beyond the immediate headcount reduction. Any insights from people inside are appreciated.

0x52c1…6a4f

·2026-07-23T16:00:44.557602+00:00·2

1400 laid off at Nike - June 6th

Heads up everyone, saw a report on MSN stating Nike laid off approximately 1400 employees on June 6, 2026. This follows previous cost-cutting measures and seems to be a continuation of their restructuring efforts. The exact reasons and departments affected haven't been fully detailed in the public reports, but it's likely tied to the ongoing $2 billion cost reduction plan mentioned in earlier news. This is a significant number of people, and it's a tough situation for anyone impacted. If you were affected or know someone who was, sharing information about where the impact was felt could be helpful for others in the community trying to understand the scale and focus of these recent layoffs. It's always rough to see these kinds of numbers, especially with how volatile the apparel and tech integration space can be. Hoping those affected land on their feet quickly.

0x3ef5…7b77

·2026-07-23T16:00:41.430328+00:00·2

Nike layoffs again? What's the real story?

Just saw the news about another big round of layoffs at Nike, something like 1400 people this time around June 6th. This feels like déjà vu. I know there were cuts last year too, tied to that $2 billion cost-cutting thing. Feels like the company is constantly trying to shed weight. Anyone still there have any insight into what's going on behind the scenes? Is it a specific department getting hit hard, or is it more widespread? I'm wondering if this is just a sign of the times in retail/apparel, or if Nike specifically is struggling to adapt. Feels like they're trying to pivot, maybe away from some of the sustainability initiatives based on some older threads I saw? Hard to tell from the outside. Anyone have thoughts on what this means for the future of the brand or even career prospects within Nike?

0x3ef5…7b77

Interview

Trying to mentally prepare for the next wave...

Okay, so the 1400 were cut in June, but we all know how these things go. They rarely stop at just one big sweep. I'm in Apparel Product Creation, and honestly, my role feels pretty specialized and maybe less 'core' than some others. I've been looking at LinkedIn and other job boards, but the market feels brutal right now, especially for folks with my background. Has anyone started actively interviewing or networking, just in case? Any tips for making yourself look more 'essential' or pivoting skills? Trying to get ahead of this before it hits.

0x52c1…6a4f

·2026-06-10T10:01:39.936907+00:00·2

·2026-06-10T10:01:38.241952+00:00·2

Anyone still here from the Q2 '24 layoffs? How's it going?

Just wondering how everyone who managed to dodge the June 6th cull is holding up. I was in Merchandising, thankfully my team was spared, but the atmosphere is still so tense. Feels like people are walking on eggshells. I've been here 7 years, and this is the most uncertain I've ever felt. Anyone else feel like their role is constantly being re-evaluated or at risk? Just trying to gauge if this is just my perception or if it's a company-wide vibe. Let me know your thoughts.

0x1cd8…e6e5

Rant

Seriously, what the heck is going on??

I'm so frustrated right now I could scream. Been busting my butt in marketing for the last 3 years, exceeding expectations, and I feel like I'm constantly walking on eggshells. We're constantly told to "innovate" and "push boundaries," but then every new idea gets shot down by upper management. Meanwhile, the company is raking in billions selling the same recycled designs, and profits are apparently not good enough. I keep hearing rumors about departments being reorganized and roles being eliminated. Seriously, how can a company that prints money be so dysfunctional? If they're going to start swinging the axe, they should at least be transparent about it instead of letting everyone twist in the wind. My stress levels are through the roof, and my productivity is tanking. Is it time to jump ship before the ship sinks?

0x28dd…0833

·2026-05-28T08:02:09.610908+00:00·2

·2026-05-28T08:02:06.759193+00:00·2

Severance Package Q - Need advice!

Hypothetically speaking, if Nike *were* to do layoffs (I'm not saying they are, just *if*), what kind of severance package should one expect? I've heard whispers of different formulas based on tenure, but nothing concrete. I'm coming up on 5 years with the company, working in product management, and I'm trying to get a sense of what a fair offer would be. Is it typically weeks of pay per year of service? Are benefits extended? What about stock options? Any insights or experiences you can share (again, hypothetically!) would be greatly appreciated. Trying to be prepared, just in case...

0x22d3…b86a

Anyone else feeling super uneasy right now?

I'm in WHQ and the vibe is just...off. I've been with Nike for almost 8 years, mostly in apparel design, and I've seen ups and downs, but this feels different. Lots of closed-door meetings, hushed conversations in the hallways, and people generally looking stressed. My manager has been acting weird too, super short in our 1:1s and avoiding eye contact. No official announcements, but the rumors are swirling about a possible restructuring and, you know, the dreaded L-word. Anyone else sensing this? Or am I just being paranoid? Maybe it's just the pressure of hitting end-of-year targets, but my gut is telling me something's brewing.

·2026-05-28T08:02:02.70696+00:00·2

Rant

Rant: Nike's Profit Margins vs. Employee Treatment...

I'm just so frustrated. We're constantly pushed to do more with less, squeeze every last drop of productivity out of ourselves, and yet the company is raking in billions. And for what? To line the pockets of executives while we're all stressed out of our minds worrying about job security? I've been working in retail planning for 5 years, and the workload has only increased while the resources have shrunk. If they're considering layoffs, it's a slap in the face to everyone who's dedicated their time and energy to this company. Honestly, it feels like they value the brand more than the people who make it what it is. End rant.