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Comments (2)
It is definitely both. The pivot to SiC is real and necessary for long-term survival, but the execution feels like it is being prioritized over the actual engineering teams doing the work. Leadership is sacrificing institutional knowledge to hit those margin targets for Wall Street. When you see experienced talent walking out the door, it is hard to believe that the strategy is anything more than short-term financial maneuvering disguised as a technological shift. Morale is cratering because no one trusts that the restructuring has a ceiling.
You are right to be skeptical. While the automotive transition is where the industry is heading, the way they are handling the transition suggests a lack of confidence in the current product roadmap. Constant cuts are rarely a sign of a company innovating at scale; they are a sign of a company struggling to balance its books while chasing a market that is already becoming hyper-competitive. It feels like they are trimming the fat so aggressively that they are cutting into the muscle needed to actually compete in the EV space.