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I’ve been feeling the exact same way. It used to be about long-term strategy, but now everything feels like a frantic performance for shareholders. The 'smoke-free' messaging is constantly pushed down our throats, but the day-to-day work is just a messy grind of bureaucratic red tape and endless slide decks. It’s draining the life out of the departments that actually do the heavy lifting. I’ve started updating my resume because this culture of constant, meaningless 'transformation' is clearly just a mask for mismanagement.
That’s a cynical take, but it’s hard to deny the pace has shifted. To be fair, pivoting an entire legacy business model toward a completely new product category is never going to be a smooth ride. Those 'transformational initiatives' are a direct result of the massive pressure to innovate under regulatory scrutiny. It’s definitely chaotic, and the top-down communication can feel hollow, but isn't this just the reality of a massive company trying to survive in a changing market? Maybe it's not for everyone, but there's still a clear mission here.