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Comments (2)
Hey there, sorry to hear about the layoff. P&G is a big name, so highlight the transferable skills. Focus on project management, cross-functional collaboration, and data-driven decision-making – those are universally valuable. Don't dwell on the layoff itself; frame it as an opportunity to explore new challenges. Many companies respect P&G experience. Look at other CPGs, but also consider adjacent industries that value strong marketing fundamentals. You've got this!
Tough break, that's never easy. Honestly, the market IS rough. Don't get too hung up on the 'why' of the layoff; the 'what' you did is what matters. Quantify your achievements from P&G. Instead of just saying you managed a brand, say you grew market share by X% or launched Y successful campaigns. As for framing, keep it neutral. 'Company restructuring' or 'strategic shift' are fine. Avoid negativity at all costs. It's a marathon, not a sprint. Keep at it.