Spotify 'efficiency drive' - what does it really mean?

Seeing a lot of chatter about Spotify talking about 'efficiency' and 'streamlining' lately. They keep saying it's not about layoffs, but it feels like the usual corporate speak before something happens. Anyone else in the entertainment tech space hearing similar things at their companies? It's hard not to get a little anxious when the buzzwords start flying, especially after seeing what's happened elsewhere. My team's been told to 'do more with less' for months now. Just feels like a matter of time until 'efficiency' becomes a euphemism for cutting headcount. Wondering if this is a signal for more cuts down the line, even if they're not officially announced yet.